The Right Colours For Your Brand
Some colors are effective because they stimulate urgency, others because they soothe anxiety. Some work by calling up feelings of safety. Others bring to mind excitement and danger.
So which should you use?
It’s vital to align the colors you use with your brand identity. If your brand is about excitement, power and freedom, then colors like Harley Davidson’s might work great for you. Victoria’s Secret uses a very different color scheme, because their brand is about something very different.
Never go against branding when you’re making a color choice.
Beyond that, though, color advice is only indicative. Some of these colors have hard facts to show that they improved conversions – for somebody else. A wise man once said; ‘The most we can say is that they hold for the conditions in which they occurred: in this page design, on this site, with the audience that viewed it.’
Whether they’ll improve conversions on your site is a different question.
The only way to figure out how your sales will be affected by changing the color of your buy buttons and Call To Actions is to run your own tests.